New Nike store in Beijing promises personalized shopping experience

Sportswear giant Nike opened a new outlet in Beijing's bustling Sanlitun area on January 24th, offering customers a personalized and digitized in-store shopping experience.

The two-story store, spanning 2,800 square meters, showcases the brands collection of men, women and kids apparel hats footwear, and targets running and hiking enthusiasts, as well as those interested in skateboarding, basketball and soccer.

The Nike Rise retail store has been co-launched by the brand and its distributor and retail partner in China, Topsports, with the link-up serving as a Nike membership club.

By using the Nike app, customers who have signed up for Nike's membership can check out information on exclusive products and offline activities held in the store, such as yoga classes, salons for sports enthusiasts, and handicraft workshops.

"We are embracing the future market through digital transformation, trying to bring consumers a personalized shopping experience," said Men Lijun, vice-president of Greater China Nike stores and marketplace partners.

Both Nike and Topsports hope to encourage more people to play sports and live a more positive lifestyle.